The theme of this project is to create a 15 second promotional motion graphic piece for Imagine RIT, a creativity and innovation festival that my school hosts every year.
The objectives of this project are to gain expertise in controlling simple transformations by adjusting timing appropriately as well as using procedural animation techniques. In addition, in order to make the piece social media friendly so the organizers of the event can use it for platforms like Instagram, I decided to use a square composition for the piece.
Orange was chosen as a primary color in this piece because it's the most recognizable aspect of RIT'S brand identity. The idea is to have this orange colored fuel/energy running through the entire creativity lab mechanism to eventually kick-off the fantastic annual event of the school - Imagine RIT.